The 360 Movement is a series of research-based studies that focus on self-perceptions of a specified group and compares those self-perceptions to the perceptions by those outside of the specified group. Think of a mass-scale 360 assessment, with an entire population sample as the central subject. Some examples of 360 study populations are: generational (Boomers, Gen X, Gen Y), gender (women and men), ethnic groups (African Americans, Asian Americans, Latinos, Native Americans), functional units (accounting and finance, engineering and science, human resources, marketing and sales).


Why Perceptions?

The 360° Movement provides value to organizations in the following ways, as it:

  • Improves organizations’ ability to recruit, retain and develop top talent. By clarifying misperceptions and aligning common beliefs, it improves overall workplace dynamics. The 360° Movement can lead to major savings in talent management, minimize turnover and increase productivity.
  • Drives business development strategy by leveraging untapped skill sets in target groups.
  • Makes the target group feel valued and better understood since the 360° Study focuses specifically on them.


What Makes the 360° Movement Unique?

Our 360° Studies:

  • Quantify perceptions with tangible metrics using qualitative and quantitative methodologies.
  • Evaluate an entire population, rather than an individual, according to our mass-scale 360° model.
  • Address more than self-perceptions and collect information on a panorama of perceptions, which paints a holistic picture of target groups.
  • Measure over 30 dimensions of perceptions, allowing us to identity the differences between the target group and those outside of the target group.
  • Provide action-oriented and strategic recommendations to help the target group excel in their careers and organizations.


What is the end product of the 360° Movement?

The deliverables of each 360° Study include the following:

  • Surveys: CREW will survey over a thousand target-group and non-target group members about their perceptions regarding the target group in the workplace. The target group will rate themselves on approximately 30 dimensions, and the non-target group will rate them on the same dimensions. From there, we will analyze the gaps and alignments between their perceptions. The survey will provide breadth to the final study.
  • Focus Groups: Researchers from CREW will conduct focus groups to further gauge the perceptions of target-group and non-target group members through multi-voting and discussions regarding the survey findings. These focus groups will examine the reasons behind, as well as impacts of, these perceptions about the target group. These focus groups will provide depth to our study.
  • Report: We will create a final report based on the findings of the surveys and focus groups. This report will include key findings, best practices, as well as recommendations on how to enhance the professional development of the target group.